Services · Executive Health

Executive Health & Performance

You’ve managed everything except your own health. This is the appointment that gets you an actual baseline — and a plan built around performing at full capacity for the next twenty years.

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The annual physical was never designed for this

A standard annual physical is built to screen a population, not to optimize an individual. Fifteen minutes, a basic panel, and a “everything looks normal” — which tells you only that you don’t currently have a diagnosable disease.

That’s a low bar for someone carrying a company, a team, or a family on their capacity to think clearly and keep going. The questions that actually matter at forty, fifty, and sixty are different: where is my energy going, what is my cardiometabolic risk really trending toward, are my hormones where they should be, and what will decide how well I’m functioning at seventy?

Executive health at True You is a longer look, with better testing, and a physician who has the time to interpret it with you.

Why “normal” isn’t the goal

A standard physical vs. an executive work-up

The difference is depth, time, and what happens after the results come back.

The standard annual physical

15 minutes, often with a different provider each year
A basic panel screening for overt disease
“Normal” means not currently flagged
Results arrive as a portal message
Nothing until next year

Executive health at True You

Unhurried time with the same physician who knows your history
Advanced labs — hormones, metabolic, inflammatory, nutrient status
Optimal ranges — where a high-functioning body actually sits
Results reviewed with you, in plain language, with a plan
Direct access to your physician, and follow-up that tracks change

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Most of what determines how you feel and function sits inside the “normal” band. That’s precisely the range a screening physical is not designed to examine.

What we assess

Cardiometabolic risk

Beyond standard cholesterol — the markers that actually track long-term risk.

Hormones

Testosterone, thyroid, cortisol, and the hormones behind drive and recovery.

Cognitive capacity

Focus, mental stamina, and the physiological inputs underneath both.

Sleep & stress load

The recovery side of performance, which is where most executives are short.

Body composition

Lean mass and visceral fat — better signals than weight alone.

Nutrient status

Deficiencies that quietly cap energy and cognition for years.

How it works

Built to fit around a demanding schedule, not to consume it.

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Step 1

Initial appointment

A full history, your goals, and an honest account of what the last few years have cost you.
02

Step 2

Comprehensive testing

Advanced labs ordered for you specifically, well beyond what a screening physical covers.
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Step 3

Results & strategy

Dr. Hoff walks you through every finding and what it means, then builds the plan with you.
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Step 4

Ongoing optimization

Re-testing, adjustment, and direct physician access as things change.

Who this is for

This tends to be the right fit if

You’re between 40 and 60 and want the next two decades at full capacity
Your energy and focus aren’t what they were, and “normal labs” hasn’t helped
You’d rather act on trends now than react to a diagnosis later
You want one physician who knows your whole picture
You value time and directness over navigating an insurance system

Executive health — common questions

How is this different from an executive physical elsewhere?

Most executive physicals are a single intensive day that produces a report. Ours is a relationship: the same physician, ongoing access, and re-testing that shows whether what we changed is working.

Do I need a specific diagnosis to come in?

No. Most people here have no diagnosis — they want to optimize rather than to treat. That’s the practice Dr. Hoff deliberately built.

Is it covered by insurance?

True You is cash-based. That is what makes the depth possible: testing is chosen on clinical judgement rather than coverage rules, and appointment length isn’t set by a billing code. Costs are transparent up front.

How much time does it take?

An unhurried initial appointment, a lab draw, and a results appointment. After that, follow-up cadence is set by what your data shows — typically a few touchpoints a year.

Can my spouse or leadership team come too?

Yes. Couples and colleagues frequently come through together. Each person is evaluated and planned for individually.

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